British leisure airline and holiday group Jet2 has said its annual profit is expected to come in broadly in line with market forecasts, as the company accelerates
growth plans and expands flight capacity for future seasons.
The travel firm said on Wednesday that demand remains resilient, supported by new and recently established operating bases. As a result, Jet2 has increased its on-sale capacity for Summer 2026 to 20 million seats, marking an 8% rise year-on-year.
The expansion comes as the company prepares to launch new services from London Gatwick next month. Jet2 said it is deliberately investing in load factors and maintaining competitive pricing to attract cost-conscious holidaymakers amid ongoing pressure on household budgets.
Winter travel is also seeing an uplift. Capacity for Winter 2025–26 has been set at 5.5 million seats, up 7.4% compared with the previous year, reflecting continued confidence in off-peak leisure demand.
Jet2 added that average pricing across its leisure travel products is tracking in line with Summer 2025 levels, as the group redirects marketing investment into sharper pricing rather than margin expansion.
Analysts expect the company to report operating profit of £439 million for the financial year ending 31 March 2026, according to a consensus compiled by the company—an outcome Jet2 says remains firmly within reach. Photo by Javier Bravo Muñoz, Wikimedia commons.