Transport for London (TfL) has announced a new partnership with Official London Theatre, offering customers a 10 per cent discount on Theatre Tokens as part of its
festive campaign. The tokens can be redeemed across a wide selection of West End productions, including Elf: The Musical, The Christmas Carol that Goes Wrong and Top Hat.
Emma Strain, Customer Director at TfL, said: "People from around the world come to experience the capital's iconic West End theatres, and we're delighted to be continuing our partnership with Official London Theatre to provide discounts of our customers to see these award-winning productions".
The initiative forms part of TfL's celebrations marking the end of its 25th anniversary year. Alongside the theatre discount, the organisation is launching a free prize draw offering customers the opportunity to win a variety of experiences and gifts showcasing London’s winter attractions. Entries can be submitted at tfl.gov.uk/TfL25Xmas or by post before midnight on Sunday 7 December.
Prizes include tickets to Come Alive! The Greatest Showman Circus Spectacular at Earls Court, an immersive festive baking experience, £500 of POP MART products, theatre and comedy tickets, and champagne experiences on the IFS Cloud Cable Car and the London Eye.
Justine Simons OBE, Deputy Mayor for Culture and the Creative Industries, welcomed the initiative, noting the importance of theatre to the capital’s cultural life. She said: *"Our world-leading theatres are at the heart of London's cultural scene and there's no better time to experience them than during the festive period. It is fantastic that TfL are once again partnering with Official London Theatre to make it easier for Londoners and visitors alike to enjoy world-class productions in the West End."
TfL is encouraging customers to make use of the discounts and prize draw as part of a wider campaign to support London’s theatres through the winter season. Strain added: "We encourage all our customers to take advantage of Theatre Tokens and not to miss our free festive prize draw to enjoy everything London's theatre scene has to offer this winter."
London’s West End remains one of the world’s most renowned theatre districts, drawing millions of visitors each year. Located near Covent Garden, Leicester Square, Piccadilly Circus and Soho, it hosts a wide range of acclaimed productions year-round.
Travel information for the festive period is available at tfl.gov.uk/christmas-travel, through the free TfL Go app or via the online Journey Planner. Photo by Peter Trimming / London Buses in the Snow / CC BY-SA 2.0, Wikimedia commons.