Artificial intelligence has rapidly become part of everyday life in Switzerland, with around 80% of the country’s internet users now saying they use AI, according to new survey findings.
The figure represents a dramatic increase over the past two years, effectively doubling the share of people using AI tools. Adoption is particularly strong among younger adults aged between 15 and 34, who are increasingly incorporating artificial intelligence into both their professional and personal activities.
The findings come from the latest Digimonitor study, an annual survey conducted by the Interest Group for Electronic Media (IGEM) and WEMF AG for Advertising Media Research. The research examines the use of digital media and electronic devices among Switzerland’s internet-using population aged 15 to 75.
AI use is also becoming much broader than simply generating text or translating languages. People are increasingly turning to artificial intelligence for online searches, shopping recommendations, education and other everyday tasks.
Search is emerging as one of the most significant applications. About 77% of respondents said they use AI-powered features incorporated into conventional search engines, while 57% reported using dedicated AI platforms to find information.
The popularity of AI-driven search now exceeds that of several established digital platforms. By comparison, 34% of respondents use YouTube for searching, while 28% turn to social media for information.
The rapid growth in AI adoption highlights how quickly the technology is moving from an emerging digital tool into a mainstream part of everyday life. Its expanding role in education, work, shopping and information gathering also points to a broader shift in how people in Switzerland interact with digital services.
The findings come as AI skills become increasingly relevant in the workplace, with employers placing growing emphasis on employees’ ability to use new artificial intelligence tools effectively.
The Digimonitor has tracked Switzerland’s use of electronic media and digital devices every year since 2014, providing a long-term picture of how technology habits are changing across the country. Photo by mikemacmarketing, Wikimedia commons.
