Bookies' favourite Matt Cardle has been crowned the winner of this year's X Factor.
The 27-year-old former painter and decorator declared "I'm so proud" after his name was called out by host Dermot O'Leary.
Cardle, from Colchester, Essex, beat fellow finalist Liverpudlian Rebecca Ferguson to take the 2010 title of ITV's hugely popular show.
Earlier in the show, five-piece boy band One Direction were named as the third place runners up.
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