Lidl GB, the British arm of Germany’s Lidl supermarket chain, reported a 10% year-on-year increase in Christmas sales, with turnover topping £1.1 billion (€1.26 billion)

in the four weeks to December 24.

The discount grocer, Britain’s sixth-largest supermarket group, said nearly 51 million customers shopped in its stores during the period, an 8% rise compared with last year.

Strong demand was seen for seasonal and premium-value items, including cheese truckles, hand-cooked crisps in flavours such as baked camembert and hot honey, and a range of festive fruit and vegetables.

Lidl GB has been the UK’s fastest-growing bricks-and-mortar supermarket for more than two years, a performance underpinned by rapid store expansion. The retailer opened its 1,000th UK store in November.

Chief executive Ryan McDonnell described the period as a “record-breaking Christmas,” attributing the results to continued investment in low prices, quality and British-sourced food.

“By continuing to invest in low prices and champion British food without compromising on quality, we’ve seen customer loyalty soar,” McDonnell said. He added that Lidl would continue expanding its footprint, investing in British produce and supporting local communities.

In November, Lidl GB said it contributed £14.5 billion (€16.6 billion) in gross value added to the British economy during the 2024 financial year and paid more than £1 billion in tax. The company noted that every £1 of direct value it generated led to an additional £7 created by British suppliers, with a further £2 added across the wider value chain. Photo by Peter Clarke at English Wikipedia.