More than 11.6 million people across the UK are planning an overnight domestic holiday during the Christmas and New Year period, delivering an estimated £3.3 billion boost to the economy,
according to VisitEngland.
Findings from VisitEngland’s Christmas Trip Tracker Survey, released on 18 December, show a sharp rise in festive travel intentions, with numbers up nearly a third (32%) on last year, when 8.8 million people planned a UK break.
Among those who are definitely planning an overnight trip in England, almost half (49%) expect to take two or more trips over the festive season. The survey also found that 7% of respondents remain undecided about whether they will take an overnight break, citing a desire to wait for special offers or see how the weather develops.
VisitEngland CEO Patricia Yates said: “It is encouraging to see many of us are planning a short break with friends and family during the festive season, boosting the economy through tourism. From buzzing Christmas markets to festive light trails, from winter walks with a cosy pub lunch to seasonal favourites such as the free Blackpool Illuminations, there is an experience and attraction for everyone.
“We know from destinations across England that 2025 has been a very mixed picture as consumers wrestle with cost-of-living uncertainties and businesses with the higher cost of trading. Our latest consumer sentiment research shows that many people are booking last minute, wanting to save on accommodation, activities and seeking good value options. So please do go out and explore the amazing destinations and attractions here on our doorstep this festive season. Tourism businesses will be very pleased to see you and I am sure you will have a fantastic time.”
Beyond visiting friends and family, the most popular festive activities include dining out (41%), visiting Christmas markets (40%) and shopping in the post-Christmas sales (33%). More than one in five people (21%) plan to take part in outdoor activities such as walking or cycling.
Younger travellers are particularly keen on seasonal shopping and events, with 42% of 16- to 24-year-olds planning to shop in post-Christmas sales and half (50%) intending to visit a Christmas market. Photo by Mathew Campbell, Wikimedia commons.