Prince William has quietly stepped into one of his most notable military roles yet, taking up the patronage of the SAS Regimental Association—the charity dedicated to supporting both serving
and former members of Britain’s most secretive special forces unit, along with their families.
According to the ‘Daily Mirror’, the Prince of Wales accepted the position privately following a visit to the regiment, becoming the first member of the Royal Family to serve as patron of the association. Military figures say William expressed his “great pride” in representing the organisation and in helping protect the welfare of soldiers whose contributions often remain confidential.
Formed in the aftermath of the Second World War, the SAS Regimental Association provides lifelong support to personnel of the elite unit, as well as to widows and dependants. Based in Hereford, the charity has aided thousands of families since 1945 and operates under a guiding principle that no valid case for help is ever refused.
Sources close to the discussions say Prince William was keen to ensure that the achievements and sacrifices of SAS servicemen and women continue to be recognised, despite the necessary secrecy surrounding their work. He is also understood to have voiced particular concern for families coping with the strain and uncertainty that accompany life within the regiment.
The appointment has been welcomed within military circles and is viewed as a morale boost for both serving soldiers and veterans. The SAS, whose motto “Who Dares Wins” has become emblematic of British special forces, has long played a crucial role in counter-terrorism and international operations, including its defining involvement in the 1980 Iranian Embassy siege in London.
News of the role comes as the Prince and Princess of Wales unveiled their 2025 Christmas card—a relaxed family portrait taken earlier this year in the Norfolk countryside. Shared via Kensington Palace’s social media channels, the image shows the couple with their three children dressed informally against a rural backdrop, accompanied by a seasonal message wishing the public a happy Christmas. Photo by Foreign and Commonwealth Office, Wikimedia commons.