Sainsbury’s Nine Elms Temp Store went the extra mile in their fundraising for Sport Relief, raising over £5900. It comes after the retailer announced a fundraising total of over £6.5 million, making it the biggest corporate donation on the night and £1 million higher than the retailer’s support in 2012.
Customers and colleagues got behind Sainsbury’s Nine Elms Temp Store fundraising activities for this year’s Sport Relief, which began with Store Manager Andy Robins wearing a Batman onesie and cycling on a bike, which was borrowed, to us for the whole week by the local PureGym on Monday 17th March 2014. Colleagues also took part in dancing, singing, face painting, bag packing from the local Sea-Cadets, went to local school selling Sports Relief merchandise and colleagues cycling everyday to reach 5 miles in the store the foyer area which took place from Monday 17th March 2014 to Sunday 23rd March 2014 through the whole day each day and we did it !!
The store PR Ambassodor Mohammed Abdul Rokeeb and Great Place To Work Leader Michelle Bates were also collecting customer donations at the foyer area stores during a colleague flash-mob performance of Black Lace’s 70’s dance number ‘Superman’. It was part of a nationwide flash mob across all Sainsbury’s stores to help generate further funds for Sport Relief.
Along with dancing, colleagues including Matt, Michelle, Janet, Isabelle and Paul took part in the first ever Sainsbury’s Sport Relief Games mile, in Queen Elizabeth Olympic Park. Meanwhile, Sainsbury’s Chief Executive Justin King, took part in his final Sport Relief Mile challenge before he leaves the company in July. Justin smashed his fundraising target of £70,000 by running 17 regional miles across the UK, raising over £104,000, with money still coming in.
Justin has been a great supporter for Sport Relief, having done four Sport Relief Mile Challenges since 2008.
Chief Executive Justin King said: “I'm proud to announce this year marks our biggest fundraising for Sport Relief, raising over £6.5m for the charity. I've enjoyed every minute - and mile of it. This year also marks the biggest fundraising by our colleagues which shows how committed our colleagues and customers are to support a great cause."
Sainsbury’s Andy Robins Store Manager added: “I’d like to thank all our customers who made a donation to Sport Relief, whether through buying this year’s merchandise or making a donation to one of our Sport Relief fundraising events in-store. Our customers and colleagues certainly made a winning Sport Relief team and we’re delighted to have raised over £5900, which will help transform lives in the UK and across the world”.