The British government has taken its immigration message to TikTok, launching an official account that showcases raids on people accused of working illegally. The move is aimed at sending a
clear signal to voters—and to would-be migrants—that enforcement is being stepped up at a time when immigration remains one of the country’s most sensitive political issues.
The account, called 'securebordersuk', debuted with a 20-second video featuring dramatic scenes: armoured officers breaking down doors, workers being led away in handcuffs, and aircraft preparing for departure. Set to a sweeping soundtrack, the clip highlights what the government says is a sharp rise in raids and deportations, ending with the warning message: “And it’s just getting started.”
The social media push reflects Prime Minister Keir Starmer’s effort to regain public confidence after 18 months in office. Labour has slipped badly in the polls, while Nigel Farage’s right-wing Reform UK party has gained ground by campaigning hard on immigration.
A spokesperson for Starmer said the TikTok channel is designed to reach audiences the government might otherwise miss, challenge what it sees as misinformation online, and speak directly to migrants considering coming to Britain.
Britain is not alone in hardening its tone. Across Europe, governments are tightening policies as public concern over migration remains high. In the UK, immigration regularly tops voter priority lists. An Ipsos poll conducted in 2025 found Reform UK was viewed as the most trusted party on the issue.
The government says enforcement activity has intensified since Labour took power in July 2024. According to official figures, raids are up 77% and arrests of illegal workers have risen 83%, with operations targeting businesses such as nail bars, car washes and barbershops. Ministers argue that cracking down on the so-called black economy is essential, as it is seen as a major draw for migrants entering the country illegally, including those crossing the Channel in small boats from France.
Illegal migration has become a political flashpoint amid broader pressure on public services and higher taxes. More than 40,000 people arrived in Britain by boat in 2025, fuelling debate and media attention.
At the same time, officials note that boat crossings make up only a small share of overall net migration, which has begun to fall sharply as tighter visa rules come into force.
The TikTok campaign has drawn criticism from multiple directions. Some argue the government should be doing even more to stop illegal migration, while others say the videos are insensitive and risk turning serious enforcement actions into online spectacle. Photo by Solen Feyissa, Wikimedia commons.