Holiday prices for popular destinations like Spain, Cyprus, and Turkey have risen sharply this summer, with the cost of all-inclusive UK family packages climbing significantly.
According to data from TravelSupermarket, the average cost of a week in Cyprus this August has surged by 23%, jumping from £950 per person in 2024 to £1,166 in 2025.
Among the ten most-searched destinations, only Italy and Tunisia have seen price drops—down 11% and 4%, respectively. All other top spots, including Spain, Greece, Turkey, UAE, and Portugal, have become more expensive.
The most dramatic increase is for trips to the United Arab Emirates, which rose 26% from £1,210 to £1,525. Other notable hikes include:
- Spain: £835 to £914
- Greece: £926 to £1,038
- Turkey: £874 to £1,003
- Portugal: £936 to £972
- Egypt: £981 to £1,176
- Malta: £804 to £866
The data, based on searches from 18 April to 17 June for seven-night all-inclusive family holidays in August 2024 and 2025, shows rising operational costs are largely to blame.
Julia Lo Bue-Said, CEO of Advantage Travel Partnership, says the increases reflect higher energy bills, food prices, and wages in the hospitality sector. Despite this, she notes that many customers are still willing to spend, with some even upgrading to premium packages or splurging on better seats for long-haul flights.
At Voodou salon in Liverpool, holiday talk is in full swing. Ellie Mooney, prepping for a trip to Turkey, says she’s been visiting the country for two decades and saves gradually throughout the year. Meanwhile, Hope Curran, just back from an all-inclusive in Rhodes, remarked, "It’s manageable, but not cheap."
Francesca Ramsden, a 35-year-old nurse from Rossendale, dedicates hours to finding affordable deals. For her family’s recent half-term break to Fuerteventura, she spent countless hours searching and got the trip down to £1,600. She now shares her money-saving tips online, from flying midweek to packing only a backpack.
Travel consultant Luke Fitzpatrick, from Perfect Getaways in Liverpool, says customers are adjusting plans to fit tighter budgets. “We’re seeing more people cut trips down to four or seven nights, instead of the usual 10,” he said. Last-minute bookings are also on the rise. “Yesterday, a couple came in with their passports and flew to Turkey that night.”
Despite rising costs, the desire for sun-soaked getaways remains strong—holidaymakers are just getting more creative to make it happen. Photo by Jebulon, Wikimedia commons.