The British Embassy in Guatemala, in collaboration with the Department of Business and Trade (DBT) and several British companies operating in the country, hosted a
vibrant festival titled "A GREAT UK Day." This event aimed to bring the essence of British culture to Guatemala, highlighting the UK’s rich traditions in gastronomy, art, and innovation.
The festival, organized with the support of Librería Sophos, Fontabella, Little India, Mocca’s, and British brands such as Diageo, Land Rover, Mini, Penlon, Pernod Ricard, Sterifeed, Triumph, Twinings, Tyrrell’s, Vitabiotics, and Walkers, provided Guatemalans with an immersive experience of British culture and showcased the UK brands that have a presence in the country.
A GREAT UK Day emphasized various aspects of British culture, including the tradition of teatime, the importance of academia, and the UK’s innovative use of technology in sectors like science, health, and the automotive industry. The festival also celebrated British literature and iconic dishes and beverages, giving attendees a taste of the UK's culinary and cultural heritage.
The event featured a variety of activities that allowed participants to explore high-quality British products available in Guatemalan supermarkets, pharmacies, car dealerships, and hospitals. Over 350 attendees enjoyed a range of experiences, including an exhibition of MINI and Range Rover vehicles, Triumph motorcycles, and a costume contest featuring iconic figures from British cinema and music.
Guests also took part in a Gin O’Clock session with Beefeater, a trivia game, and masterclasses featuring Johnnie Walker and Tanqueray. Additionally, through a collaboration with Sophos, attendees were invited to participate in a storytelling session titled "Once Upon a Time in the UK: Stories for Great Britain Day" and a tea-time experience called "Infusion of Letters in London with Twinings: The Best Tea Experience."
The involvement of Fontabella’s establishments and the participating British brands made it possible for the more than 350 attendees to connect with UK culture in a meaningful way, offering them a unique opportunity to enjoy British gastronomy, art, and traditions in Guatemala.