Avon, known for its iconic "Ding dong, Avon calling!" slogan, is set to open physical stores in the UK, marking a departure from its traditional door-to-door sales model. The move aims to meet

customer demand for a hands-on shopping experience, allowing them to interact with the products in-store. The beauty giant, adapting to changing consumer behaviors accelerated by the pandemic, will also launch outlets in Brazil and South Africa.

While embracing online sales, Avon believes that physical stores, designed as "mini beauty boutiques" in community locations, will provide a unique touchpoint. The company's global CEO, Angela Cretu, sees this expansion as an "exciting new chapter" in Avon's 137-year history.

The move follows the success of Avon's existing stores in Turkey and its collaboration with Superdrug stores in the UK. Photo by Avon Cosmetics building by David P Howard, Wikimedia commons.