· Customers can recycle their poppies in-store between 12^th and 24^th November

· All paper poppies collected will be sent to The Royal British Legion, where they will be re-used or recycled

· Only retailer to provide a poppy recycling service

Following the fundraising success of The Royal British Legion Poppy Appeal, customers can make their donation go further this year at their local Sainsbury’s. The Sainsbury’s Nine Elms Temp Store are providing a recycling service to support The Royal British Legion, the UK’s leading Armed Forces charity.

Between 12^th and 24^th November, customers can choose to recycle their poppies via an in-store collection point. A poppy recycling box will be available at the Sainsbury’s Nine Elms Temp Store Customer Service Desk. All collected poppies will go back to The Royal British Legion to enable them to re-use or recycle them.

Sainsbury’s is the only retailer providing this unique service to support the local environment and provide further support to The Royal British Legion.

Sainsbury’s Store Manager Andy Robins said: “The Poppy Appeal was a great success this year for fundraising and we’d like to thank everyone who contributed. With this recycling initiative, we wanted to show our customers another way they can support The Royal British Legion to ensure their poppies don’t go to waste. We hope the recycling drive proves a success with our Nine Elms customers”.

Catherine Gowers, Corporate Partnerships Manager at The Royal British Legion added: “We’re delighted to be working with Sainsbury’s again on this recycling initiative. The donated poppies will either be reused or recycled, another great way for Sainsbury’s customers to support us further.”

photo by i.telegraph.co.uk