New figures released by City Hall indicate that the average rent in London could soar to an astonishing £2,700 per month by 2024. This projection exceeds the current average rent of £2,567,

as calculated by Rightmove, by an additional £133 per month. The escalating rents are pushing families towards poverty and homelessness.

London Councils' statistics reveal that one in 50 people in the capital currently reside in temporary accommodation, highlighting the severity of the housing crisis. Sadiq Khan, the Mayor of London, has been advocating for the government to implement a two-year freeze on rents to address the issue.

Khan argues that controls on rent are imperative, especially considering that nearly one-third of the capital's residents are private renters who face increasing financial hardship due to unregulated rental prices.

Ben Twomey, the chief executive of Generation Rent, a campaign group, is calling for a significant increase in affordable and social housing options. He emphasizes that spiraling rents are driving families into poverty and homelessness, impacting individuals' ability to afford basic necessities. Twomey supports the mayor's plea for devolved powers to stabilize rents and alleviate the burden on London's renters.

At present, the average London renter allocates a staggering 40% of their earnings towards their landlords, a situation that shows no signs of improvement without decisive action. The housing crisis is forcing essential workers such as nurses and teachers out of the city and eroding the fabric of communities across London. To address this pressing issue, concerted efforts are needed to create a sustainable and affordable housing market in the capital.